Rotra: click, ship & smile
Established in 1909, the Dutch family business Rotra has recently transformed into a digital forwarder working with Air and Ocean offices in the Netherlands and Belgium.
Rotra was founded in Doesburg by Hermanus Roelofsen. Four generations have worked or are still working in the family business. In the early days the goods were still carried by horse and cart, a situation that we can scarcely imagine now.
In recent years Rotra has transformed into a digital forwarder. In 2020, Rotra decided to fully focus on expanding sea and air freight activities as a digital forwarder. With the development of digital platform rotraNext, Rotra has digitized the entire shipping process for worldwide sea and air freight shipments, thereby providing cost and time savings and full transparency in the logistics chain.
Rotra transforms into a digital freight forwarder
Rotra's strategy envisions a transformation to a digital freight forwarder in which it brings together 'the best of both worlds': more than 110 years of expertise in transport and logistics combined with the latest technologies of today's startups. A substantial part of the costs in transport and logistics is not in physical transport, but in administrative handling and communication. Rotra recognizes this like no other and has automated and digitized activities and processes. The focus is on smart use of data so that we can make better decisions even faster and we can serve our customers even better.
Continuity through sustainability and innovation
As a family business, Rotra strives not only to work for its customers, but rather with its customers to be able to develop logistics solutions and concepts that are 100% in line with the shipper's needs. Rotra stands for long-term continuity and has been sorting for the future for more than a century. As a family business, we have a clear identity that is characterized by passion and loyalty. The culture of involvement and responsibility is firmly anchored in our DNA. Above all, we stand for a sustainable and innovative business strategy with which we anticipate the long term. In a rapidly changing sector, we are constantly looking for sustainable innovative solutions for the transport sector.
Rotra | 100% climate neutral organization
The sustainable transition is in full swing. At Rotra, however, we believe that the fight against climate change cannot move fast enough. We are impatient and want to be able to leave a healthy planet to the next generation(s). In cooperation with our sustainability partner Climate Neutral Group, Rotra has chosen to work 100% climate neutral and as a result Rotra is the 1st climate neutral forwarder in the Benelux. How we do that? By measuring, reducing and offsetting.